❤️ 146 💬 1 comments
A double win for Soft2Bet at the EGR B2B Awards 2026.
🏆 Innovation in Mobile
🏆 Innovation in Casino Software
What stands out to me is how closely these awards connect to the conversations we have with operators, especially around mobile experience and player engagement.
In the software category, EGR highlighted MEGA, our proprietary gamification…
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❤️ 35 💬 1 comments
𝗦𝗼𝗳𝘁𝟮𝗕𝗲𝘁 𝗽𝗶𝗰𝗸𝗲𝗱 𝘂𝗽 𝘁𝘄𝗼 𝗮𝘄𝗮𝗿𝗱𝘀 𝗮𝘁 EGR Global 𝗕𝟮𝗕 𝟮𝟬𝟮𝟲
Innovation in Mobile and Innovation in Casino Software.
Ten years in, the company is still converting platform investment into measurable operator results. 🏆
The numbers behind the Casino Software win: 190% year-on-year Casino GGR growth, 173% Sportsbook GGR growth, 200M+ daily game rounds, 9…
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Soft2Bet Secures Double Win at EGR B2B Awards 2026
iGaming solutions provider Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, marking another milestone in the company’s 10-year track record in iGaming technology.
The awards recognize Soft2Bet’s ability to turn product development …
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Is building engagement tools around in-game events, rather than wallet transactions, a smarter approach to retention? 🤔
RubyPlay recently launched a new Missions and Tournaments suite. These are not new concepts, so what is the point of difference and why does it matter?
Most of what exists in the market is a variation of the same mechanic: rewa…
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❤️ 14 💬 0 comments
Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026. The awards recognise the company’s work in mobile applications, platform technology and product development for operators.
The recognition also highlights Soft2Bet’s MEGA gamification solution and integrated casino platform. According…
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❤️ 214 💬 12 comments
A double win for Soft2Bet at the EGR Global B2B Awards 2026! 🏆🏆
These two awards reflect the strong product direction our teams have been building towards across mobile, user engagement and entertainment.
Our winning categories:
🌟 Innovation in Mobile
🌟 Innovation in Casino Software
Driven by innovation, our MEGA engine was highly praised for …
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❤️ 30 💬 10 comments
🏆 𝐇𝐈𝐏𝐓𝐇𝐄𝐑 𝐁𝐚𝐥𝐭𝐢𝐜𝐬 & 𝐍𝐨𝐫𝐝𝐢𝐜𝐬 𝐆𝐚𝐦𝐢𝐧𝐠 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟔 – 𝐖𝐢𝐧𝐧𝐞𝐫𝐬
Congratulations to the operators, suppliers, studios, innovators, and industry leaders whose work continues to shape the future of iGaming across the Baltics and Nordics!
𝙊𝙋𝙀𝙍𝘼𝙏𝙊𝙍𝙎 — 𝘽𝘼𝙇𝙏𝙄𝘾𝙎:
Best Online Casino Operator – Baltics:
Olympic Casino
Best Sports Betting Operator – Baltics:
Ton…
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❤️ 35 💬 18 comments
🎰 Shop Talk: A Casino Company Should Treat Employees the Same Way It Treats Guests
Here’s a thought that sounds simple — but changes everything:
A casino company should treat its employees the same way it treats its guests.
With:
Respect
Attention
Recognition
Communication
Appreciation
Because here’s the reality:
The guest experience will never ri…
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❤️ 96 💬 2 comments
Two EGR B2B Awards for Soft2Bet, and recognition that means a lot to the teams behind the product.
🏆 Innovation in Mobile
🏆 Innovation in Casino Software
How strong is the mobile experience? What makes the product different? How does engagement fit into the player journey?
These are questions I discuss with operators regularly.
That is why bein…
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❤️ 80 💬 3 comments
𝗣𝗿𝗮𝗴𝗺𝗮𝘁𝗶𝗰 𝗣𝗹𝗮𝘆 𝗶𝘀 𝗽𝘂𝗹𝗹𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗳 𝘀𝗽𝗼𝗿𝘁𝘀𝗯𝗼𝗼𝗸, 𝗯𝗶𝗻𝗴𝗼 𝗮𝗻𝗱 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝘀𝗽𝗼𝗿𝘁𝘀
After years of expanding into adjacent verticals, the supplier has decided it would rather lead in fewer categories than compete thinly across many.
Following an internal strategic review, Pragmatic Play confirmed it will phase out its sportsbook, bingo and virtual sports prod…
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❤️ 249 💬 2 comments
👟 Building a Brand Is Hard. Building the Entire Value Chain Is Harder.
When successful investors and industry leaders back a startup, they're often betting on more than a product.
They're betting on a strategy.
A Bengaluru-based sportswear startup is attracting attention not just because of who's investing, but because of how it's building its b…
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❤️ 14 💬 5 comments
As a former operator CMO, I spent years tracking how variable rewards drive player retention. Now, I fear, I'm watching the entire Martech world fall into the exact same psychological trap with Generative AI.
Coming from a 3rd-generation bookmaking family, my whole career in iGaming is anchored in behavioral loops.
I understand how variable payo…
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❤️ 14 💬 0 comments
Is your World Cup strategy a short-term campaign or a long-term growth engine? 📈⚽️
Many operators treat the FIFA World Cup 2026™ - Canada, Mexico and the United States™ as a "traffic event," but traffic alone doesn't guarantee results. The real challenge is turning that massive wave of attention into long-term player value.
In our latest Voices o…
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A huge moment for LuckyDraw at the B2B Gaming Awards! 🏆
Nominated in two categories and proud to take home the Service Rising Star award.
This recognition means a lot to a young company still in its early chapters.
We built LuckyDraw around a simple but powerful idea: that prize draw psychology can transform player engagement and retention in wa…
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❤️ 182 💬 23 comments
a losing bet 💔 🎰
on average, Super Group (Betway) now generates $6.8m (R113m) in revenue every single day (read that again)
the company now has 6.4 million active users gambling every month
you have probably seen a few betting adverts/ billboards/ celebrity ads recently... Super Group pumped R5.5bn into marketing last year
"sportwashing" onlin…
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❤️ 22 💬 0 comments
Tomorrow, you’ll see a lot of presentations.
A lot of roadmaps.
We’re skipping that.
We’re bringing Logan, our AI-powered platform built for real operator workflows.
→ AI-driven player engagement
→ Retention systems designed for scale
→ Infrastructure ready to integrate
If you want to see how this actually runs inside a live environment, meet u…
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❤️ 26 💬 0 comments
🔥 Your August & September game portfolio is about to get a lot more interesting
Discover captivating gaming worlds crafted to spark deep player engagement and drive a proven performance pipeline for your portfolio.
View the full August & September roadmap now:
🔗 https://lnkd.in/d8R3uYqj
Plan your casino lobby calendars well in advance. Head stra…
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